Francesca Hayward

NARRATIVE CONCEPTUALIZATION, ART DIRECTION, SET DESIGN, HIGH IMPACT EXECUTION

Starring professional ballet dancer Francesca Hayward for PDPAOLA's Twist Campaign. Set in the moments before performance, this series captures the ballet dancer in her most authentic state — reflective, composed, unguarded.
Behind the elegance of ballet lies a chaotic force.
A study of the in-between — where the dancer’s inner world unfolds before movement begins.