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Letters Campaign
CREATIVE & ART DIRECTION, BRAND IMAGE ELEVATION, INTEGRATED CAMPAIGN DEVELOPMENT
With Cate Underwood, this campaign explores the quiet power of initials — symbols of identity, memory, and connection.
Each piece, though minimal in form, holds an intimate emotion: the trace of a name, a story distilled to a single letter.
A study in elegance and sentiment, where jewelry becomes language and presence is defined in detail.







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